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Tuesday, January 11, 2011
Yamaha and Hermès mix business with leather for special VMax
Anyone who’s anyone knows that motorcycles and leather go together like gin and tonic. But usually the leather’s on the rider. Yamaha evidently figured it was time to turn that particular convention on its head, and teamed up with no less prestigious a clothier than Hermès to pull it off.
Now as you may recall from the Bugatti Veyron Fbg par Hermes – or for that matter from their Citroën 2CV orSmart ForTwo – the French fashion house knows a thing or two about trimming a motor vehicle. So they started with the Yamaha VMax, the very epitome of the muscle bike. With its four-cylinder engine and brushed metalwork, the VMax is about as mean as they come, until Hermes came along and decked it out in fine buffalo skin, covering everything from the head lamp to the exhaust pipe.
The special VMax was just recently unveiled at a motorbike show in Cologne, Germany. Unfortunately it’s a one-off creation at the moment, but it’s not the first time the two powerhouses have collaborated: go back fifteen years and you’ll find evidence of Hermes having similarly worked its magic on the Virago, the first Japanese V-Twin cruiser to give the likes of Harley-Davidson a run for its money.